As a Creative Director that has worked in advertising for almost 15 years, I have been involved in almost every facet of the industry imaginable. I have worked on fully integrated campaigns that included TV commercials featuring a sock puppet for Telstra. I have directed short films, I have shot fashion videos. I have coded websites and phone apps. I have copy-written TV ads, short films and feature films. I even ghostwrote Taylor Swift’s tweets once. Now I create videos for brands.

But, through all of this, my core passion has been to create amazing experiences for people that connect them with brands. Sometimes this has meant creating things that make people’s lives easier like a series of videos from Gillette teaching teenage boys to shave. Sometimes this has been creating uplifting experiences, such as a campaign for Tide to raise money for the victims of Hurricane Katrina. And sometimes, it’s just making something beautiful and fun, like a video for a fashion magazine, a car horoscope for AAMI or making random pieces of fruit fly into space.

And at the end of the day, this is what I can bring to any brand. A deep passion for advertising and a built-in love of making ‘Wow’.