Explaining the same thing,
over and over?
If you run a not-for-profit, some things never stop needing to be explained.
New board members need the governance basics. Funders want to understand your impact. Staff turn over, and the same concepts get walked through from scratch — again. Volunteers, members, the community: everyone needs the picture, and it's usually you drawing it, in yet another meeting.
Video can do that explaining for you — clearly, warmly, and once. But good video doesn't start with a camera. It starts with knowing what you're actually trying to say.
That's what this free guide is for.
Download now
What's inside?
What’s Inside 'Bye-bye Blank Page'?
1. Idea Generation Techniques
Simple, proven ways to surface the videos worth making — starting from the questions your organisation answers over and over, the things people always misunderstand, and the story only you can tell.
2. Frameworks for Brainstorming
Structured approaches for shaping ideas around what matters to your organisation and the people you serve:
Brand-Focused Videos — who you are and why you exist
Product-Focused Videos — showing funders and community what you actually do
Audience-Focused Videos — meeting board members, staff, and supporters where they
3. Working with Ideas
Once you've got a pool of ideas, what next? How to sort, refine and prioritise — so you spend your limited time and budget on the videos that will genuinely earn their keep.
