Demystifying Corporate Bonds

Current retail awareness of corporate bonds is low in Australia compared to many other countries, so the objectives of the videos used across social media including Facebook and LinkedIn are to encourage people to learn more about Corporate Bonds and to have key questions answered simply, with the help of FIIG.

The two-tiered educational campaign for FIIG is designed to demystify the unknowns about Corporate Bonds.

The first part of the video program presents 6 FIIG specialists talking about the core aspects of Corporate Bonds from their particular area of expertise.

The second part is an infographics based campaign of 5 short videos that present definitions in and around Bonds, using really simple graphics in an easy to understand form.


  • Client: FIIG
  • Agency: Grit
  • Director/DP: Andrew Boal
  • Editing: Clinton Madden