We teamed up with Wounds Australia on a campaign tackling an issue that’s often overlooked but affects far more Australians than you’d expect. While the subject might make some squirm, we knew there was a powerful story to tell—one that could drive awareness and action in a way that truly resonates.
Led by the sharp wit and engaging presence of comedian and Wound Awareness Week champion Nellie Thomas, this campaign brings humor, warmth, and accessibility to an important conversation. To add even more personality, we created Oozie, a quirky illustrated character who helps bring the story to life in a fun and impactful way. Together, they make wound awareness more approachable, ensuring the message connects, informs, and sticks.
Check out more at https://woundaware.org
