Creative Toolkit
Here's a whole arsenal of resources to help you level up your content game
We’re constantly expanding our collection of resources to help you elevate your content strategy. From innovative tools to actionable insights, everything here is designed to make creating smarter, more effective content a breeze. Be sure to check back often—we’re always adding something new to inspire your next big idea.
Because we’re not just here for video production—we’re here to help you succeed, because your success is our success. Whether it’s crafting a solid content strategy or sparking creative ideas that drive engagement, we’re invested in making sure your content connects, resonates, and delivers real results.
Our guide to generating ongoing video content ideas
1. Idea Generation Techniques
Unleash your creativity with proven methods to spark fresh, engaging video content ideas. Whether you’re starting from scratch or overcoming a creative block, these techniques will keep the inspiration flowing.
2. Frameworks for Brainstorming
Dive into structured approaches for developing ideas tailored to your brand, product, and audience. This section is divided into three subsections:
Brand-Focused Videos
Product-Focused Videos
Audience-Focused Videos
3. Working with Ideas
Once you’ve gathered a pool of ideas, what’s next? This section helps you evaluate and refine your concepts to identify the best ones that align with your goals and resonate with your audience.
A Marketer’s Guide to Video Production
Ready to master the art of online video content? This comprehensive guide takes you through every step of the video production process, designed specifically for brand marketers and company owners. From turning ideas into reality, to launching your videos online—and beyond—this ebook has everything you need to know.
Packed with practical strategies, insider tips, and expert advice, you’ll uncover common pitfalls to avoid, crucial watchouts, and budget-friendly hacks to streamline production. Whether you’re new to video or looking to refine your approach, this guide is your ultimate resource for creating impactful content that drives results.
Video Planning Essentials
Content Calendar
Stay ahead of your video content game with this easy-to-use scheduling calendar. Designed to help you plan, organize, and stay consistent, it’s the perfect tool to map out your ideas and ensure every piece of content fits seamlessly into your overall strategy. From weekly uploads to long-term campaigns, this calendar keeps you on track and stress-free.
Video Brief Template
Set your projects up for success with this comprehensive video briefing template. It’s tailored to help you communicate your vision, goals, and creative direction clearly, so your team or collaborators are all on the same page. With sections for target audience, key messages, and style preferences, it simplifies the planning process and ensures a smooth production journey.
Production Checklist
Streamline your production process with this step-by-step video production checklist. Covering everything from pre-production essentials to final delivery, it ensures no detail is overlooked. Perfect for keeping your team aligned and your projects running smoothly, this checklist is your go-to resource for producing videos that hit the mark every time.