Client
Hogarth
Campaign
Services
A lifestyle brand with a sporting edge
Insurance might not be the most exciting topic—but AAMI’s content sure is. From playful app explainers to animated trophies for top drivers, we helped turn everyday insurance moments into engaging, scroll-stopping stories.
Through our collaboration with Hogarth, we partnered with AAMI to boost awareness and adoption of their mobile app—and to celebrate safe driving in style.
For the app campaign, we created a series of topic-driven videos that blended real people with charming 3D animated icons, making policy management feel simple, friendly, and fun. Then, to reward Australia’s safest drivers, we designed a set of gleaming 3D trophies—gold, silver, and bronze—that brought AAMI’s road safety campaign to life in a shareable, digital-first way.
To drive app adoption, we focused on clarity and charm. Each video tackled a specific feature—like viewing policies or updating details—pairing real-life scenarios with playful 3D animations that mirrored AAMI’s brand personality. The result? A series that felt both helpful and human. For the safe driving initiative, we leaned into gamification, designing a trio of animated trophies that could be awarded virtually to top-performing drivers. These digital rewards added a layer of delight and recognition, reinforcing AAMI’s commitment to road safety while giving users something to celebrate and share.
