Client
Campaign
Services
Making Corporate Bonds Click
Corporate bonds aren’t exactly dinner-table conversation in Australia—but FIIG wanted to change that. We partnered with them to create a video series that demystifies bonds, boosts product awareness, and makes their app feel effortless to use.
With retail awareness lagging behind global benchmarks, FIIG needed content that could educate, engage, and empower.
We crafted a series of punchy, scroll-stopping videos for social media—breaking down what corporate bonds are, how they work, and how FIIG’s app makes investing simple. The result? A content strategy that turns financial jargon into everyday confidence.
We started by identifying the key barriers: low awareness, perceived complexity, and unfamiliarity with FIIG’s platform. Then we built a modular video series designed to meet viewers where they are—on social, in-feed, and ready to learn. The first set of videos tackled the basics: what corporate bonds are, why they matter, and how they compare to other investments. The second series showcased FIIG’s mobile app, highlighting its ease of use and intuitive design. Each video was crafted to answer real questions, spark curiosity, and drive action—turning passive scrollers into informed investors.
