Client
Campaign
Services
Turning Heads, Not Stomachs
Chronic wounds are a serious issue, but that doesn’t mean the content has to be. We helped Wounds Australia flip the script with humour, heart, and a little help from a gross-but-lovable character named Oozie.
Wounds Australia is on a mission to raise awareness around chronic wounds, without resorting to fear or medical jargon.
As a non-profit, they needed content that could educate, engage, and shift public perception. We teamed up to create a bold, unexpected campaign that used humour, real people, and playful animation to spark conversation. From a well-known comedian delivering punchy explainer videos, to a cheerful nurse guiding viewers through 3D-animated ads, to the unforgettable Oozie (yes, a talking wound), we helped Wounds Australia connect with audiences in a way that was fresh, memorable, and surprisingly fun.
Our approach was all about breaking the mould. Instead of confronting viewers with graphic imagery or dry medical speak, we leaned into storytelling that was warm, witty, and human. We produced a series of videos featuring a popular comedian as spokesperson, making complex topics feel approachable and even entertaining. For broader reach, we created TV, social, and out-of-home ads that combined vibrant 3D animation with a friendly nurse character, bringing clarity and charm to the message. And then there was Oozie: a delightfully disgusting anthropomorphic wound who became a cult favourite in the medical community. Add in live-streamed conferences and presentations, and Wounds Australia had a content ecosystem that informed, inspired, and got people talking.
