Client
Bullion
Services
Cutting Through the Noise
Tile cutters aren’t usually headline material—but we helped Bullion flip the script. With slick 3D visuals and cinematic flair, we launched a humble tool like it was the next big thing from Cupertino.
In a category known for dry, trade-focused marketing, we teamed up with Bullion to do something unexpected: launch a tile cutter like it was a premium tech product.
Think Apple-style polish meets action-movie hype. We created high-end 3D renderings and a series of launch videos that felt more like blockbuster trailers than product demos—designed to grab attention, spark curiosity, and elevate a tool into a talking point.
The goal was simple: make a traditionally overlooked product feel exciting. We started with sleek 3D visuals that showcased the tile cutter’s design and precision in stunning detail. Then we built a launch campaign around cinematic storytelling—dramatic lighting, bold pacing, and a tone that said “this isn’t just a tool, it’s a game-changer.” The result was a product reveal that stood out in a crowded market and gave tradespeople something to talk about.
